Connected Marketing can be referred to in many contexts, but in its most simple form is know as Word of Mouth Marketing or Peer to Peer (P2P) Marketing. In the "Web 2.0" environment, it is having a profound effect on how businesses and people promote just about anything. Basically, people have an innate need to fit in, and through connected marketing they can. When you personally hear about a product that you might enjoy, or know someone that would- you talk about it, and typically your friends listen- this is Connected Marketing.
More Later... JM
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