The Power of Friendly Buzz

How many times in a day do you make a recommendation of one kind or another to a friend?

I can assure you that the number is greater than you think! The relationships that we have with our friends are based on trust and respect and lets face it, it's highly unlikely that you'd recommend a product to a friend that you know nothing about. On the other hand, it is quite likely that your recommendation of a product or service could be made easily based on their inquisition and your knowledge of a solution. We all have a need to fit in, and the ability to provide that answer allows that to happen.

Now as Advertising and Marketing Experts, its our goal to see to it that the messages that we create for our clients facilitates this "Friendly" exchange.

It forces us to ask some questions:

• What do we want people to say
  
• What gets them to say it
• What can we do to ensure that they are saying it right?

Getting people talking is a tough, especially when you consider that you have to give control to the people when trying to get them to talk about you and your product or service. This is where we have to be very articulate and succinct at the same time. Dont give them so much information that the message get jaded, and at the same time, dont give them so little information that they start making blind assumptions.

Are you getting people talking, and are they saying what you want them to say?

In my future blogs, we'll visit these topics more in depth.