I want a Buzz Campaign...

So you want a "Buzz" Campaign do you, well get in line.

As marketing specialists and experts, we are getting used to hearing our clients say "I want a Buzz Campaign", "Cant you make a Buzz campaign for us".

Well, lets clear the air here. A campaign designed to be a "Buzz" campaign is just as likely of becoming a "Buzz Campaign" as a campaign that was just very well planned out. See, Buzz is something that a Campaign can become, not just be. Through a strategic planning process, any marketing campaign can be very successful. As of late, it's been the successful campaigns that are being called "Buzz" campaigns when in all reality, they were just done right.

So the next time you ask for a Buzz Campaign, or get asked for a Buzz Campaign- be reminded, that a good campaign is just that. Dont get distracted, just do it right.