Social Equity + Consumer Intelligence = Success

A great question to ask when creating a marketing message?

Am I creating Social Equity?

What is Social Equity you ask? Well, its the collective value that is placed on your marketing campaign by its intended target demographic.

Sounds easy to create right? Try again. Social Equity in my opinion is what helps a message to become viral, or to travel by Word of Mouth. We almost always build as many touch points into a message as possible, however, its these touch points where we can miss the opportunity to create Social Equity.

The touch points we create can also have a profound effect on "CI" or Consumer Intelligence". In any campaign that we create, we need to think about whether or not we can identify with the target, and whether the message that we create is worthy of talking about.

If we can get people talking, we've created Social Equity. If we can get them saying what we want them to say, we've created Consumer Intelligence.

So, are you getting people talking and are the saying what you want them to say?